The digital challenges for magazines

26 10 2009

What are the digital challenges for publishers? Are they challenges or opportunities? Mark Payton is the editorial director of Haymarket Media, and he spoke to one of my university tutors about the challenges his company faces.

The main point is that the internet is ‘vertical’ – you can add as much content as you, your editor or reader want.

So, here’s what Mark has to say:

Haymarket’s main UK motoring-related publications are:



Classic & Sports Car

F1 Racing

Motorsport News

Practical Caravan

Practical Motorhome

What Car?

This post was submitted as part of university work. The task was to edit a video (from the Meld research project) down to 35 seconds, upload it onto YouTube, and embed it in a blog post.




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